Medical Marketing & Advertising For Doctors Simplified!
Surgeons, Pediatrics, MedSpas, Pain Management, Functional Medicine, Primary & Urgent Care, Cardiologists, Podiatrists, Addiction Medicine, Regenerative, Wellness, Therapy, OBGYN, Integrative Medicine, Dentists, Dermatologists, IVF & Reproductive, Pharma, Bio-Tech & Many Other Medical
A perfect solution for:
Channels Of Engagement / Integrations
Smart Phone...Smart App!
* Voice Search Integration * Video Content
Area Of Services
Using a Responsive Website for Your Healthcare Organization Will Allow You To:
With only one URL to follow, Google can crawl, index and organize content more quickly and efficiently than sites designed to fit individual devices with different URLs. Users are also more likely to share, engage and link to content from one site which increases visibility, as opposed to sharing from separate sites.
Developing one website that adjusts to the screen size of all devices will provide a greater opportunity to reach more of your target audience. It’s impossible to know which device a visitor will use to access your site. As such, a responsive design reduces the need to worry about this, since the content will automatically fit various screen sizes.
ENHANCE USER EXPERIENCE
Predicting every device and screen size your visitors will use to access your website is unrealistic. Creating a site that functions well despite these variables will deliver a positive and more reliable user experience across many devices and screen sizes.
Research shows that 93% of people who use their mobile device to research a product will eventually make a purchase.⁶ That said, healthcare organizations that offer an efficient, easy-to-use website with relevant content ensures visitors will have a positive experience – resulting in increased traffic, referrals and conversion rates.
SAVE TIME & MONEY
Building a single website that supports a variety of devices and screen sizes is easier to maintain and promote, decreases website development expenditures and saves time. Site updates, content management and optimization for one website is less time-consuming than focusing on multiple device-focused websites.
CONSOLIDATE ANALYTICS AND REPORTING
Managing one website with one URL to track data for makes analytics and reporting that much easier. Since Google Analytics can show you exactly which devices people are accessing your site from and the experience they’re getting, you’re able to identify areas that need to be modified to improve the performance and rank positioning of your responsive site in search results.
Search Engine Optimization
With an ever-rising number of consumers using the web to find medical and health-related information, it is crucial that your organization develops a search engine optimization (SEO) strategy that allows you to be found when a potential customer conducts an online search. In such a large industry, there is high competition for search traffic. For example, if a nearby hospital has a more effective SEO strategy than yours, it will appear higher in organic search results than yours.
Through a highly targeted SEO strategy, you can increase your search engine ranking and overall web presence.
Research keywords to find the ones that patients, physicians and healthcare professionals might be using to search for your organization or services like yours. There are quite a few keyword tools out there that can help you determine the competition surrounding key healthcare industry buzzwords. For example, should you optimize for “Phoenix cardiologist” or “Phoenix heart physician”?
Choose a relevant keyword for each of your website’s pages, as well as landing pages, social posts, blog posts and any other content your organization creates and publishes. These keywords should not be set in stone – analysis of keyword performance and adaptation are key, especially due to Google’s constant updates.
The end goal of SEO is to increase your online visibility and reach. The first step to increasing your online visibility is going digital!
6 TIPS FOR CONTENT MARKETING IN THE HEALTHCARE INDUSTRY:
Follow industry news
Has new state-of-the-art medical equipment been introduced lately? Has HIPAA been updated? Inform your audience.
Monitor social conversations
Are your patients happy with your hospital waiting rooms? Is there a certain doctor in your practice who is being called out for going above and beyond? Engage with your followers.
Build a team of content creators
Make sure you have a team dedicated to writing content that knows the ins and outs of the healthcare industry.
Set up style and content banks
These can be used for quick reference when trying to produce new content quickly.
Did you recently write a blog post about compliance issues in the healthcare industry? Use it as a foundation to write an eBook.
Conduct original research
Conduct surveys among healthcare professionals to find out what they’re interested in and gather opinions on different aspects of the healthcare industry.
Are You Ready For Digital?
Take a look at this checklist for what you need to consider before taking the first step.
Research your competition
What are other healthcare organizations doing to promote their services? What do their websites look like? Do they have a social presence?
Understand security, compliance and FDA regulations
HIPAA, HITECH and FDA regulations all apply to the digital space and electronic information.
Define your goals and develop a plan to reach them
What are you trying to achieve? Make sure your whole team contributes and is aware of your timeline and plan of attack.
Research keywords and develop an SEO strategy
Taking a guess on keywords that will help reach your audience isn’t a good approach. Take the time to research what people are actually searching.
Create and optimize thoughtful content
Use your SEO strategy to aid your content creation. Craft relevant, interesting content that your audience will read and share with others.
Make sure your website is responsive
Reach everyone on all devices. The amount of mobile users is increasing constantly, so make sure your website is mobile-friendly!
Track and analyze results
Follow your campaign closely – don’t just let it run its course. Analyzing results will show you what’s working and what isn’t.
Monitor consistently and improve accordingly
Once you start, don’t stop. The healthcare industry is constantly changing, and your organization needs to evolve along with it.
Partner For Success
Choosing a competent partner for your healthcare marketing needs is key to your organization’s success. We fuse creativity, knowledge and experience to overcome the restraints of rigid HIPAA guidelines and FDA requirements. With digital marketing services specifically designed for healthcare, we reach and engage your different audience groups — whether that’s patients, healthcare providers, insurance companies or the general public.